After a six-year wait, Adele’s new music was sure to be a hit. But the size of one, especially for a song like “Easy on Me” – a classic torch piano ballad that ignores virtually all contemporary pop standards – was unclear.
It turns out that it was a huge success.
The song reached No. 1 on Billboard’s Hot 100 Singles Chart, with 54 million streams, 74,000 song downloads and 19,000 US radio towers in its first full week, according to MRC Data, the Billboard tracking arm. Released at midnight October 15 UK time – it landed on both sides of the Atlantic simultaneously, so it was available to US fans the night before – it broke Spotify’s record for the most streams in one day, with 24 million clicks around the world.
While Adele’s streaming numbers are significant, they haven’t broken any records on the overall chart. When Drake’s single “Way 2 Sexy” came out last month, for example, it had 67 million streams. But it had a lot less downloads than “Easy on Me” and it wasn’t as popular on the radio; The Billboard chart is a composite of all of these metrics. (In a quirk that was the result of the song’s unusual release timing, he had open on last week’s chart at # 68, thanks to only a few hours of availability before the start of the new period last Friday. So officially, he climbed 67 spots to the top in his second week.)
Online, YouTube musicologists have praised “Easy on Me” as a prime example of Adele’s vocal talent and old-fashioned song, and the song’s almost total absence of percussion led enterprising drummers To hearing the Beats they would add. (Good luck guys!)
From Monday, the Musical clip – which opens with Adele pushing a tape into a car stereo and goes from melancholy black-and-white to a climax of color all the drama – has recorded 112 million views on YouTube.
“Easy on Me” is Adele’s fifth song to reach No. 1 on the Hot 100. Her next album, “30”, will be released on November 19th.
On this week’s album chart, Atlanta rapper Young Thug’s new release, “Punk,” ranked No. 1 with the equivalent of 90,000 US sales, including 102 million streams and 12 000 copies sold as a complete package, according to MRC. Data. “Punk,” which features appearances by J. Cole, Drake, Doja Cat, ASAP Rocky and others, marks Young Thug’s third time at No. 1, the last only six months ago, with the release of “Slime Language 2”, a compilation album from the rapper’s label, Young Stoner Life.
Drake’s “Certified Lover Boy”, last week’s most popular album, drops to No. 2. A reissue of “Faces”, a 2014 mixtape by rapper Mac Miller, who died in 2018, is # 3. Coldplay’s latest LP, “Music of the Spheres” opens in fourth place, and “Let It Be”, the Beatles’ last studio album, originally released in 1970, is at No. 5 thanks to a luxury reissue.