Artist profile: Andy Grammer on tour, on TikTok and as a “daddy girl” | Arts

Andy Grammer is the singer-songwriter behind all your favorite hits. From her debut single “Keep Your Head Up” in 2011 to “Don’t Give Up On Me” in 2019, Grammer has been spreading hope and joy through her music for over a decade. How did he manage to spread that message without losing his sincerity along the way? As Grammer said in an interview with The Harvard Crimson, “in the heart, [it’s] just who i am.

It’s a sincerity that shines through in an impressive collection of chart-topping hits Grammer has amassed over the course of his career – hits he’ll bring to his Aug. 6 concert in Boston at the Leader Bank Pavilion with co-headliners poster Fitz and the tantrums.

Songs like “Keep Your Head Up” and “Don’t Give Up On Me” bring a glimpse of hope and optimism into an otherwise bleak world. Likewise, songs like “Fresh Eyes,” “Fine By Me,” and “Honey I’m Good” apply Grammer’s positive outlook on a smaller scale, reminding listeners that you really can find a “Good Man.”

These are songs that describe what Grammer calls “proofs of life” – carefully packaged messages articulating seemingly universal life experiences.

“That’s my main goal. [when writing]: How can I find a part of life that we all go through? said Grammer. “I think music has a way of achieving those things better than anything else.”

While Grammer’s approach to songwriting has remained consistent throughout his career, the experiences that influenced his songwriting have undergone major changes. Along with marrying his wife, Aijia Grammer, in 2012, Grammer recently became a father, welcoming two daughters into his family.

“It was really fascinating to have a completely different relationship with the feminine,” Grammer said when asked how fatherhood impacted his music. “I’ve spent most of my life writing love songs, like straight to my wife. And there’s something really fun about writing down.

Grammer’s most recent single “Good Man (First Love)” clearly shows how Grammer explores this new aspect of his life through music. A song destined to become the soundtrack to thousands of father-daughter dances to come, the ballad describes how a father sets the standard of love for his daughters. It is a clear reflection of Grammer’s own perspective as he imagines a future for his young daughters, showcasing Grammer’s ability to apply specific experiences from his own life to make his music authentic and accessible to an audience. wider.

Grammer will co-headline a concert in Boston on August 6 at the Leader Bank Pavilion with Fitz and the Tantrums. Courtesy of Alex Harper

New personal experiences aren’t the only changes Grammer has gone through in her career. He navigated the music industry through the shift from radio and downloads to streaming service dominance. It’s a shift that changed his approach to music release.

Early in his career, Grammer focused his efforts on longer projects, releasing four albums from 2011 to 2019. Grammer’s more recent releases, on the other hand, have fostered a steady stream of single singles and shorter works. such as the five titles. long EP “Art for Joy” released in June. In a change of pace for the artist, his next album will come as the culmination of many singles that have dropped over the next few months.

“Even for me, if someone drops an album, even if I like it, I find my attention span is [too] weak to appreciate it all,” Grammer said while explaining the change in his posting strategy. “I don’t want a track eight never to be heard. I care so much about each of these songs.

Before becoming a multi-platinum artist, Grammer got his start on the streets of Santa Monica.

“It felt like the most humiliating thing you could do, where you’re just ignored,” Grammer said. “Sometimes artists can get caught thinking they’re special or singing for people […] when you’re on the street, you’re just in it and nobody cares about you.

Grammer credits those humble beginnings with his success at another new venture — TikTok. Grammar has stood out from the countless celebrities who have floundered on the fickle social media app that favors young internet-based influencers. Although he defied the TikToker stereotype, the singer managed to build up a significant number of followers on the app, surpassing 1.2 million subscribers and posting several viral videos garnering millions of views and likes.

“[On Tik Tok] it was really fun to say, “I’m not a celebrity. I’m just one person here. What do we do? What’s the game? How do we play? […] Finding joy and checking your ego at the door is, I think, the key to success,” he said.

Along with releasing new TikToks and new music, Grammer has had a whirlwind schedule that shows no signs of slowing down anytime soon. The singer kicked off the year by returning to the stage with “The Art of Joy Tour Parts 1 & 2”. Between shows, he found time to plan a fan’s wedding, introduce President Joe Biden at the White House July 4th celebration, and deliver the keynote address at Mental Health’s annual conference. America in Washington DC. Now, the singer is back on the path to co-headlining “The Wrong Party Tour” with Fitz and the Tantrums.

Fans can expect to hear more than just music on the upcoming tour, as Grammer plans to incorporate spoken word tracks into his set.

“For me, music is the bed of what I’m about to say,” Grammer said. “With poetry you take everything away and just put the complexity into the words. And I really like that.

But he also knows the risk of serving the public something he doesn’t expect. “You choose your spots, you can’t go too far… [But] if done right, you can really elevate the next song and create some really special moments in the show.

In his interview with The Crimson, Grammer also teased that audience members will get to hear about an upcoming collaboration between the co-headliners called “The Wrong Party.”

Tour dates for “The Wrong Party Tour” can be found here.