Mirriad calls on music industry veterans to diversify Music Alliance brand partnerships

Martin Moor joins Mirriad as VP and Head of Music & Brand Partnerships and James Goodhall as Head of Music Sales EMEA, following the launch of Mirriad’s Music Alliance program last year

New York, NY –News Direct– Mirriad

Mirriad, the leading content advertising company using AI-powered technology for brands like Conde Nast, Universal and Johnson & johnson, today announced two new strategic hires: Martin Moor as Vice President and Head of Music and Brand Partnerships and James Goodhall as Head of EMEA Music Sales. Moor and Goodhall join Mirriad after the 2020 launch of Mirriad’s Music Alliance, a coalition dedicated to merging the marketing and music industries to provide brands, artists and fans with creative and financial opportunities by transparently placing content in brands in music videos and media.

“We couldn’t be more excited to have such creative and forward-thinking minds like Martin and James to join us as we grow our Music Alliance initiatives,” said Stephan Beringer, CEO of Mirriad. “As the advertising industry continues to evolve with brands seeking authentic ways to interact with their consumers, we at Mirriad are continually working to present impactful and non-disruptive content advertising opportunities. that promote brand recognition. These additions to our team will have a huge impact on our future success as a business. “

As the new Vice President and Head of Music and Brand Partnerships at Mirriad, Moor is responsible for growing music brand partnerships in the Americas. Moor began his career at Penalty Records and was the label’s first Artist and Repertoire Director (A&R), launching the careers of NORE, David Banner and working with multi-platinum artists and Grammy-winning producers such as Pharrell Williams, Swizz Beats and Kanye West. Moor has also led teams at Sony Music Entertainment, as the Senior Director of A&R Executive for Epic Records. He has worked with major global brands such as Adidas, Coca-Cola, Visa, Red Bull, Airbnb and Microsoft. Based in New York, Moor will report to Mark Melvin, Executive Vice President, Sales and Brand Partnerships, USA, Mirriad.

Goodhall joins Mirriad as Head of Music Sales in Europe, Middle East & Africa (EMEA) and is responsible for the development of Mirriad’s recently developed Music Alliance program and revenue streams in the region – primarily for the UK. United, France and Germany. Goodhall brings 20 years of music industry experience in streaming, VOD, marketing, brand partnerships, distribution, A&R and live events to his new role. As Head of Music Sales, Goodhall will work closely with the analytics and marketing teams to use evidence-based research to demonstrate the power of video advertising to brands.

Goodhall’s career began at Amato Distribution, where he headed the UK sales division, before working in successful A&R roles at Sony Music UK and Universal Music. He then held commercial positions at EMI Music UK and Warner Music UK, where he managed leading music clients Spotify, Deezer, Napster, YouTube and Vevo during his time and launched artist campaigns for Coldplay, Tinie Tempah, Dua Lipa. , Jason Derulo, Gorillaz, David Guetta, Annie-Marie, and helped deliver UK chart history for Ed Sheeran, Jess Glynne, Stormzy and Emeli Sande. Goodhall has also worked with major brands Google Play, Microsoft, Vodafone and O2. Based in London, he will report to Miles Lewis, CRO, Mirriad.

“I am particularly excited to join forces with Mirriad due to the company’s focus on technological innovation and the amplification of the multicultural market through the Music Alliance,” said said Goodhall. “I look forward to working alongside minority music labels and artists and offering a whole new way for brands to authentically connect with audiences in a very natural way.”

“Mirriad’s exceptional work speaks for itself and I can’t wait to begin my journey of music and creativity,” said Moor. “Mirriad’s unique technology-driven approach to merging data, AI, cultural reach and unlimited creativity opens up a world of possibilities for brands and musicians.

The new from Mirriad Musical alliance The program partners with leading global music labels and artists to connect creatives with Mirriad’s AI-powered technology to find the most relevant context for brands and seamlessly embed ads into content. relevant such as music videos, which reach audiences without disturbing or bombarding. Mirriad’s Music Alliance program has previously worked by placing Tecate (Heineken) in Giovanny Ayala music videos and Bushmills in the Viceland web series content.

For more information on Mirriad, please visit https://www.mirriad.com/

About Mirriad

Mirriad’s award-winning solution generates new revenue for content producers and distributors by creating a new in-content advertising inventory. Our patented AI and computer vision technology dynamically inserts innovative signaling products and formats after content is produced. Mirriad’s industry-first solution integrates seamlessly with existing subscription and advertising models and dramatically improves the viewer experience by minimizing business interruptions. Mirriad currently operates in the United States, Europe and China.

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