Post Malone co-manager Dr London has searched the artist’s label, Republic Records, and parent company Universal Music Group (UMG) for brandishing an already completed album.
Responding to persistent fan messages via social media asking when Post Malone’s fourth studio album will be released, London posted on Instagram: “The album has been made !! We are ready !! But it looks like @republicrecords @universalmusicgroup aren’t Posty fans.
The upcoming release would mark the follow-up to 2019’s “Hollywood’s Bleeding”, which saw hit songs “Circles,” “Wow” and “Goodbyes” set to sell more than 3 million units in the United States, according to the recording industry. American Association (RIAA).
London continued in the caption: “No more rushing, we’ve done our part !! Now is the time for the label to get it right before releasing BIG Album! Hit them!”
Reps for Republic and Universal did not immediately respond to Varietyrequest for comments.
So what’s going on behind the scenes? It seems that the label has not given its approval to the album for release. Such signing is typical of recording contracts and signifies official acceptance of a project, which will rely on the artist’s obligations to the company. But according to a source familiar with the situation, Post’s initial deal has been fulfilled and the terms of his future with the label and UMG have not been agreed, which has delayed the release of the music. The album, the insider says, has been ready for over a month.
Typically, an artist of Post’s stature would consider a firm three-album deal with options for a fourth and fifth release. Its astronomical success provides a lot of weight when it comes to such an expansion, and it looks like it is ultimately delaying the music’s release. Indeed, the IG London message alludes to ‘get[ting] business law.
Post released three albums and one mixtape (generally not counted as an album release under the recording contract) through Republic. Recording agreements vary widely from artist to artist and often include a provision that improves conditions once a certain sales threshold or other threshold has been crossed. Sometimes the contracts of successful artists are renegotiated regardless of any previous arrangement if the contract is nearing the end of its term, as the label may want to enter into a new contract before the old one expires. (The labels learned a strong lesson in the late 1980s, when Tom Petty signed a new contract with Warner Bros. Records years before his contract with MCA Records expired, and remained with Warner for the remainder of. his career.)
Thus, it is possible that Post and London will use the new album as leverage for a new contract. Sources say Universal revised its contracts following the departure of Frank Ocean in 2016 from its subsidiary Def Jam, which saw the artist fulfill his contract with the label with “Endless,” an album filled mostly with instrumentals. curvy and discarded songs, and just days later he released “Blonde” – which was widely recognized as one of the best albums of the year – under his own label via Apple Music.
It’s possible, although much less likely, that Republic rejected the album for musical reasons. Labels traditionally retain the right not to release albums that contract artists submit, and contract wording has become more specific over the years, particularly following Lou Reed’s 1975 double album, “Metal Machine Music ”(which consisted of over an hour of feedback and electronic sounds instead of conventional songs). Nowadays, such situations are often resolved amicably, with a rejected album being released independently and not counting towards the artist’s contract with a major record company; or less amicably, with the artist re-recording, adding, or removing songs until the label approves (and generally being unhappy with doing so).
London, which also represents Tyga through his London-based company Ent, posted the post around 11:00 am PT accompanying a photo of him and Post that was geotagged for Tulum, Mexico. Post is co-managed by Austin Rosen at Electric Feel Entertainment, who has been named VarietyHitmakers Manager of the Year for 2021. London received the honor in 2018.