Soon commuters traveling on local trains in Mumbai will be able to download and watch free movies, music videos and other audiovisual content. Content On Demand (CoD) services will be provided to commuters as part of its non-fare revenue generation program.
As part of the COD, various preloaded multilingual content (movies, music videos, general entertainment, lifestyle, etc.) will be provided to commuters on moving trains via multimedia servers installed in the trains.
As an experiment, COD media servers have been installed in 10 local trains of the central railway and are being tested for error-free services.
Officials said that once the tests are successful, the services will be available on all local trains in Mumbai and although they are free to passengers, revenue can be generated by the railways through advertising. or the service provider.
“With CoD, passengers will be able to enjoy free, high-quality, buffered streaming to their personal devices during their journey and the content will be periodically updated,” said a Central Railway official.
With the aim of generating more non-tariff revenue in January 2020, the Railway Board had contracted RailTel, a mini-ratna PSU under the Ministry of Railways, to provide the on-demand content service to train passengers. .
The railway had announced the full deployment of the project by 2022.