There was a time when MTV still broadcast music videos. It is a period that Tyler Povanda remembers well.
He sings in the punk and emo-addicted rock band Save face, who just released their second album on Epitaph Records last month, Another kill for the Highlight Reel. And while they will likely never air on MTV, the band’s recent videos for songs like “SHINE, “”Bury me (tonight!)” and “Sharpen your teeth“still evoke this bygone video kingdom.
But the golden age we’re talking about isn’t the dawn of modern 1980s music videos. Or the simultaneous onslaught of grunge and hip-hop videos in the ’90s.
No, we’re talking about the 2000s, right after the turn of the millennium, when videos of emo and pop-punk bands started to surge. This was right before the internet swallowed music videos whole, and MTV then started to apparently only air Ridiculous reruns.
Paramore, My Chemical Romance, Taking Back Sunday – these essential outfits and many more have been the main drivers and shakers of the age of emo video. (In the case of the latter group, it was a time when Flavor Flavor in a video might help attract more viewers.)
But even if those days now seem over, the impact of videos made on artists remains. Especially when it comes to bands like Save Face, a band that flourished under the influence of the bands that made these classic videos.
Talk to Rock sound this week of Save Face’s new album, Povanda commented, “Honestly, I can’t believe we were able to do this. In a world where everything else is horrible, it’s good that I can do something and feel so good. Listening to these songs is sometimes the only time of my day when I feel good. “
It’s emo. For more, scroll down for a trip down memory lane of 2000s emo / scene music videos. Povanda (pictured above in foreground) commented on the 10 he thinks are most iconic.