This GTA real estate agent wants you to buy his mom’s house so badly, he’s relied on puppets and catchy riffs to create a arguably epic music video to help get the job done.
Arty Basinski, the realtor behind the music video and Real Estate By Bike, shared with Narcity the inspiration behind the hilarious Muppet-like fever dream with “My Mom’s House.”
“I wrote the music for it and then I showed the song to my friend and we both came up with the idea for the tagline which is ‘Could be you buying my mom’s house,'” explained Basinski and added that his friend, Dan Guiry, sang the vocals for it.
The Caledon List music video.Arty Basinsky | Youtube
“Then after listening to it, you know, his voice is kind of a puppet itself, it has a Muppet-like sound. So I just thought, ‘Okay, that would be kind of cool to do some puppets with “.”
Three puppets perform in the video, one with sunglasses and shaggy hair, another with a fluffy unibrow, and finally, a dead-eyed fox who comments on some of the house’s features (and even has a drum solo) . Basinski’s mother also guest stars in the music video and pretends to shred him on the synth.
The video takes the viewer on a virtual tour through the nearly $2 million Caledon home, which features four bedrooms, a custom-designed kitchen and a huge walk-in basement. Basinski shared that there was already a pending offer on his mother’s house and that they were currently in negotiations (although it’s unclear whether or not the clip helped with the offer).
This isn’t the first list to come with its own music video
“I’ve been a musician for many, many years and a creative being, and the real estate industry is very boring and monotonous and I just want to do something different,” Basinski said.
“Every virtual tour is the same, every photo is the same, every photo is the same, like everything is exactly the same and I just want to put some color in the industry.”
Whether it’s rapping over a “Lil Yellow House” in Leslieville or creating a Daft Punk-inspired tune to sell a house in Junction, Basinski said it’s more than just a technique to smart marketing because customers can latch on. like a memory.
“In general, when people sell their house, they have nothing [to] take their memory of home with them, okay, so it’s kind of like this eternal thing,” Basinski said, and added that he even tries to involve the client in the music videos too.
So what is the purpose of these clips?
“I want to have fun [and] I want my customers to have fun with it too,” Basinski explained, adding that he also wanted as many people as possible to see the videos.
Basinski also hopes that other real estate agents will also follow his lead and break the mold that all virtual tours have to look the same.
This interview has been condensed and edited for clarity.