Tom MacDonald has the no-wake rap game more or less going for him.
The apolitical musician preaches tolerance and love, and he does so by hitting on those willing to separate Americans from their neighbors.
The rapper’s “Fake Woke” and “Snowflakes” burns have awakened bromides like Identity Politics that draw sharp lines between people. He is also not a fan of the press, suggesting that journalists deliberately agitate us, further alienating the population.
And he makes a good living rapping what other people don’t. Now, he says he is hitting a new roadblock, though all too familiar to those who challenge progressive groupthink.
MacDonald’s new video, “Names,” finds him straddling the lines between left and right.
Call me racist I don’t donate BLM
I can stand black people without a brand company
All these systemic biases, if you live in this country
You are privileged, black or Caucasian
Except he says Instagram and Facebook (part of the same mega-corporation now known as Meta) censored the audio first, then the video itself.
Instagram and Facebook used to mute that audio… now it’s been completely removed. MAYBE WE CAN EXPLODE IT ON TWITTER? !
Tom MacDonald – “Names”: https://t.co/i8jE6yRaHD pic.twitter.com/dmoQHHiX8x
— Tom MacDonald (@IAMTOMMACDONALD) July 19, 2022
The song is already a hit on social media, just like her previous releases. It generated 2.6 million views on YouTube in just four days.
This isn’t the only place where “Names” is gaining traction.
Random tweet so that when I’m old and gray I can look back on the good old days and smile.
My new video “Names” is #7 trending on YouTube with nearly 2 million views in less than 48 hours, #1 on iTunes Hip-Hop and #4 across all genres.
— Tom MacDonald (@IAMTOMMACDONALD) July 18, 2022
This journalist visited both Facebook and Instagram. Both platforms currently allow users to play audio and video related to “Names”.
MacDonald has a sizable army of fans, and Big Tech platforms often backtrack when pressed by right-wing news outlets or extreme fan commentary.
It is possible that each initially blocked the track, then changed their minds. Or, the rapper understands “his fans’ grievance with modern censorship and got Creative with its marketing push.
MacDonald remains an independent voice capable of rivaling the biggest stars in music. He doesn’t belong to any record label and doesn’t have a sophisticated PR arm to promote his work. His girlfriend, Nova Rockefeller, directs his inventive music videos.
Then again, what label would embrace a star who challenges the far left as aggressively as MacDonald? This line of “Names” alone might infuriate most record executives:
Social justice warriors are destroying us with woke ways
Crazy cause they voted for the POTUS with the most hate (Hmm)