Valuing Our Creativity – Music Video Makers to Artists

GHANAIAN music video makers often complain that they are underpaid and aren’t even sure there will be light in the tunnel for them anytime soon.

For most of them, as long as Ghanaian musicians don’t appreciate their worth, they can remain underpaid despite shooting great music videos.

Speaking in an interview with Graphic Showbizmusic video director, Annor Ebenezer popularly known as Xbills, said it is time for Ghanaian musicians to value their creativity by paying them well.

“I have worked with the best musicians in Ghana and I know if I was anywhere else I would have been paid very well. It seems like most of these top musicians don’t understand why they should pay a music video maker in Ghana good enough to shoot a music video.

“The equipment used in these music videos is expensive and some of us even rent them. We have cinematographers, scouts and sound guys who we also have to be paid for their services, but I don’t think musicians take all that into account,” he said. Graphic Showbiz.

Meanwhile, he explained that these same musicians would go overseas and pay a foreign music video maker so much while begging those here that they had no money but wanted videos of good quality.

“Enough pleading. It is time for Ghanaian musicians to appreciate our work and pay us our due. If you know we deserve to be paid well, do it and we will,” he added.

Video director Yaw Skyface

Another video maker, Yaw SkyFace, real name Isaac Mensah, says if only Ghanaian musicians know about the benefits of music videos, they will pay dearly for it.

“We work with the budget we have and even with a small sum we are able to do a good job. This means that we can shoot quality videos just as good as overseas filmmakers.

“We just need a good budget and a good location and we are ready to go. If Ghanaian musicians trust us and pay us well, we will offer more.

Yaw SkyFace, who has also worked with Ghanaian A-List artists, added that apart from being underpaid, finding the right locations was another big challenge for them.

“Finding the right location is a big challenge. Wherever you want to shoot music videos, money is demanded and that limits us in our work,” he said.

Joining the conversation, cinematographer Fiifi Mensah, who has worked with all the top directors in the country, said that when directors were paid well, he was also paid well because they worked hand in hand. .

“Music directors work with directors of photography, light men, sound men, props and so on.

“For me, it’s not like Ghanaian musicians don’t have money, they just don’t see the value of music videos and it’s about time they realized that music videos speak a lot.

You’re actually rated good or bad depending on your clips,” he added.

But singer Akwaboah, who does not share the sentiment of music directors, said shooting a music video outside the country with foreign directors would always cost more than using the services of a local director due to the location.

“I recently shot a music video in the UK and the US and the locations can’t compare to here. There are different locations you can shoot to get the standard you want.

“Also, I am aware that some local administrators charge exorbitant fees, they do not use the money for the intended purpose.

“I haven’t experienced this, but I know it goes on and when a musician faces such problems, he will obviously choose a foreign director and pay well for good results,” he said. he declares.

According to Akwaboah, shooting music videos depends on the musician.

“If the story says you shot the clip in Ghana, then you choose a local director who understands the story better, but if he needs a foreign director and you have to shoot the clip outside , then you do”.

Speaking on the subject, rapper Edem said it depends on what the musician is looking for.

“If a musician wants to go, for example, to Dubai and employs the services of a director for his video, it may be because he can afford it, but I still believe in our directors here and all my clips were shot in Ghana.

“With the right tools, our people can shoot any quality music video and I think they can do it. All of my clips were shot in Ghana and it was deliberate so that I could use our people here” , did he declare.

Touching on fees, Edem added that he made sure to give the administrators their due to work effectively. “I make sure I do my part by giving the directors what they want.

“I have always believed in our local directors, I prefer to use them than foreigners. All my videos were shot here and I have no problem with any director,” he said.