Vision Video, a goth-pop group from Athens, recently caught the eye with the release of their second album, “Haunted Hours”, on October 11.
Vision Video pushes the boundaries of gothic and punk music. The intentional pairing of dark clothing and eccentric makeup with the comfort of emotionally relatable lyrics sets them apart from other bands.
The band are excited to embark on a 13-week tour. They are set to perform 32 shows nationwide. Florida fans in Canada are anticipating the arrival of Vision Video.
The music has always been there
Dusty Gannon is the vocalist, guitarist and songwriter of Vision Video.
Gannon was born in Berlin, Germany. He and his parents moved to the United States when Gannon was very young. He attended the University of Georgia and still lives in Athens.
Gannon’s interest in music began with trips to town buying music from record stores in Athens throughout his childhood.
“There was no high-speed internet in the countryside, so there wasn’t a ton of things to do. I spent a lot of time listening to music and buying records,” said said Gannon.
Gannon toured Afghanistan in the U.S. Army before becoming an EMT with the Atlanta Fire Department later in life. Despite these different professional backgrounds, he says that music has always been by his side.
“I played guitar a lot when I was in the military. Music has been such an important part of my life, and my ability to express myself through the art of music is very vital to my life. mental health,” Gannon said.
Gannon’s experiences of serving in the military and emergency services have really shaped his outlook on life, driving him to pursue his dreams as a musician.
“The reality of being in a war zone or the last five years of my life as a paramedic and firefighter makes you realize that life is a very precious thing and it can be taken away very quickly,” said Gannon. It makes me more present day to day because I realized that nothing is guaranteed. We are not promised tomorrow. It pushed me to do the things I want to do in my life.
Gannon started posting guitar riffs and short songs on the internet and people with similar mindsets and musical tastes soon started gravitating towards him. Thus, Vision Video was born at the end of 2018.
“When I met our drummer, he wanted to add drums behind my guitar. And then our bassist loved what he was hearing and asked to come play with us. Then a mutual friend said, ‘Hey, I know you’re looking for a keyboard player. Emily plays classical piano. So she could probably do it very easily,” Gannon said.
Living a childhood dream
Emily Fredock plays keyboards for Vision Video and is currently living her childhood dream.
“I’ve always been into music and always wanted to be part of a band. When I was in sixth grade, I listened to Paramore for the first time. I knew I had to do this with my life,” Fredock said.
The group chemistry is evident. The four musicians have become best friends throughout this journey together, making their creative process a seamless journey.
“I’m going to create the backbone of the song, like the melody and the structure,” Gannon said. “Then I present it to the group. We’ll consider other members’ comments because you might have a great idea, but one of the other members might know how to make it even cooler. It’s a very nice collaborative effort to create the songs.
The group managed to integrate vulnerability into their music. While this helps make their music more appealing, it’s also the hardest part of the creative process.
“Bravery does not exist without fear. You put your soul out there to make this art form, to be scrutinized by other people, and hopefully they like it. You never know what’s going to happen putting something this vulnerable out there. You have to push yourself,” Gannon said.
A solid foundation
Vision Video was born in Athens. Everyone in the band would agree that the city was the perfect place to put down their roots.
“People are always looking for new [in Athens]. They’re so supportive of the shows, and there’s a lot of connections to be made here that extend beyond Georgia,” Fredock said. “I really think starting in Athens was the best decision. I don’t think we would have been so successful if we had started somewhere else.
The music industry today can be incredibly competitive, but Vision Video has made a name for itself creating music that is relatable and uplifting to listeners.
“When we go to a new city, someone always comes up to me and says, ‘I’ve been there, and I ended up with bad anxiety or PTSD, and listening to your music really helps me,'” said said Gannon.
“We all deal with things, sometimes pretty awful things, or even just everyday stress. It’s good to know that there are people who feel the same way and not to feel alone about it. Life is tough, but it’s worth it,” Fredock said.
Dusty Gannon’s character “Goth Dad” on TikTok provided a unique platform to promote their music, as well as interact with fans. Gannon’s TikTok account showcases her intricate gothic makeup looks, documents the band’s shows, and offers comic relief to Vision Video subscribers.
“Initially, it was typical music marketing. Then we thought, ‘Wouldn’t it be fun to create a wholesome, 50s-style father figure? He just blew up in a week. This character is all about positivity and non-toxic masculinity,” Gannon said.
Vision Video’s tour is a milestone in their career as a band, but their aspirations don’t stop there.
“I want to go overseas at some point. That would be really cool. I would love to see our music featured in a horror movie or TV series,” Fredock said.